Flourish and Grow with AI
Flourish & Grow with AI is the go-to podcast for business owners, marketers, and content creators who are ready to stop spinning their wheels and start using AI to make marketing easier, smarter, and way more effective. Hosted by marketing strategist, educator, and AI enthusiast Pam Ivey, this show is designed for entrepreneurs who are great at what they do—but feel overwhelmed when it comes to showing up, getting seen, and keeping up with constant content demands. Each episode blends practical strategy with real-world examples to help you: - Understand how AI tools like ChatGPT can simplify your marketing - Save hours each week by learning how to prompt like a pro - Create content that actually sounds like you (not a robot) - Show up more consistently—without burning out or overdoing it - Grow your visibility in a way that feels aligned, intentional, and doable No hype. No jargon. No ”tech bro” vibes. Just smart, actionable insights and clear guidance to help you market with more ease and less second-guessing. Whether you’re brand new to AI or already dabbling, you’ll walk away with fresh ideas, time-saving tools, and the clarity you need to confidently integrate AI into your marketing—without losing your voice or your mind. New episodes drop weekly. Subscribe now and discover how to flourish and grow your business—with a little help from AI.
Episodes
Wednesday Jun 30, 2021
If We Had to Start Our Businesses All Over Again, Here’s What We’d Do… - Ep. 26
Wednesday Jun 30, 2021
Wednesday Jun 30, 2021
If you had a time machine and could go back to the moment right when you started your business, what would you do?Pam and Jane asked themselves this question and in this episode, they answer it while also giving some advice on taking the first steps in your business and make it grow faster and easier. Today we discuss:[01:29] What would Pam and Jane do differently if they had to star over their businesses. [02:06] Focusing on one revenue-generating idea and getting people who are implementers.[05:25] Putting systems and processes in place as you work on them.[8:45] Getting over one’s ego and going out there. [12:16] Start and nurture your email list.[16:12] Outsourcing and getting a virtual assistant.[20:07] Picking up a niche Resources mentioned in this episode: Do you think like a CEO?Building a successful business starts with a million-dollar idea and the CEO mindset. That’s why we developed a course to give you all the secrets to being a CEO.Take our free assessment now and find it out! Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you rethink your strategies and review your business in order to flourish and grow. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
Wednesday Jun 23, 2021
Focus on the Outcomes, Not the Deliverables: What’s In It For Them? - Ep. 25
Wednesday Jun 23, 2021
Wednesday Jun 23, 2021
Why should people buy what you sell? We know you have an amazing product and everyone should be able to see it, but people don’t buy just for the product, they do it because of the outcome. Engaging emotionally with your customer by showing them the transformation or the outcome they will get from buying your product is what really sells. This is why, in this episode, Pam and Jane explain how to differentiate deliverables from outcomes to use the latter to sell.. Today we discuss: [01:28] The importance of focusing on deliverables.[02:31] What is a deliverable and how are they different from benefits.[06:38] Why do people buy what they buy? Keeping outcome in mind when selling[16:20] How to succeed at a sales conversation. Getting the right client to your product.[21:27] How to identify the benefits of your product. Resources mentioned in this episode:In this episode, we highlighted the importance of getting to know your client and their needs. If you still don’t know where to start or you would just like to refresh and expand your audience, we have created a very easy-to-follow workbook to help you better outline your client. Get the Client Avatar Workbook here for free! Your client avatar is one of the many decisions you have to make when you are taking the role of CEO. Do you think like a CEO?Our goal is to help you prepare for the rewarding work of becoming the CEO of your own successful and profitable business, so are you ready to do this? Take our free assessment now and find it out! This is the first step to getting that wanted freedom! Take the assessment and tell us, do you think like a CEO? Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think about the many benefits of your product and put them to service to all of your clients out there. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
Wednesday Jun 16, 2021
Resonance, Relatability, and Vulnerability: So Darling, How Are You Showing Up? - Ep. 24
Wednesday Jun 16, 2021
Wednesday Jun 16, 2021
Business growth is less about the administrative part and more about connecting to others, and, that’s right, building a community. Communities are the cornerstone of every small business and when they are solid and impactful, they can help you reach more people with less effort, as well as create spaces where community members feel close to each other and can create a network between them, just like our amazing Facebook group!In this episode, Pam tells us why vulnerability works to fulfill business needs, and Jane shares some of her experience using vulnerability to create engaging storytelling.Today we discuss:[01:29] The three main components to building a community [02:00] Vulnerability and business needs. How to be more human to connect with your audience.[19:30] Jane shares a great example of vulnerability and storytelling.[25:05] Exercises to build up a more personal tone for your posts.[27:37] Why vulnerability helps to grow a community. Resources mentioned in this episode:One of our main references for this episode is writer and Houston University professor, Brené Brown. We took some knowledge from her books and TED Talk that you can find right below: TED Talk:The Power of Vulnerability. Watch it here.Books:Daring Greatly: How the Courage to be Vulnerable. Find it here.The Gifts of Imperfection. Find it here. Vulnerability is closely related to mindset and the best CEOs know this very well, so Do you think like a CEO?Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this?Take our free assessment now and find it out! We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO? Thank you for listening to this episode of Flourish+Grow to CEO! We hope you’ve taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
Wednesday Jun 09, 2021
Half-Year Business Review: Mind Your Metrics - Ep. 23
Wednesday Jun 09, 2021
Wednesday Jun 09, 2021
Growing and scaling your business. Oftentimes people think of these two as one process that happens simultaneously, but the reality is that they are separate objectives and you should create different strategies to achieve them, and, of course, track them!In this episode, Pam and Jane offer an overview of our seven amazing pillars and the metrics you need to focus on in order to evaluate what is working and what is not in your business. They also talk about the difference between growth and scalability in a business and how to plan a strategy for each one of them.Today we discuss:[01:28] What’s the difference between growing and scaling a business? [03:14] Should you focus on growth or scalability? Pam and Jane give you some tips to find that out based on your fundamental pillars.[03:30] Mindset to grow or scale your business.[06:51] Vision and growth strategy.[07:53] The importance of good messaging and branding[09:06] Marketing metrics to be aware of on email campaigns and websites.[17:10] Sales metrics you should look at to grow your business.[21:28] Operations and internal metrics for productivity.Resources mentioned in this episode:Make sure to craft messages that resonate with your audience.Get out Client Avatar Workbook for free here! POP QUIZ! One question: Do you think like a CEO?Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this?Take our free assessment now and find it out! We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO?Thank you for listing to this episode of Flourish+Grow to CEO! We hope you’ve taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs. tWwmgFZLWxAy0hB5R7Tx
Wednesday Jun 02, 2021
Simplify Your Business with Coach Sara Torpey - Ep. 22
Wednesday Jun 02, 2021
Wednesday Jun 02, 2021
Today’s episode is all about simplicity in all aspects of life, so we brought an expert in the field to expand on this subject. In this episode, we welcome Sara Torpey, business coach, life teacher, and CEO of Torpey Coaching.Sara has 20 years of experience coaching business owners and educators in 1-on-1 sessions where she uses her superpower to simplify any process, improving systems and helping businesses to thrive.Pam, Jane, and Sara talk about what simplicity really is and why is this concept important when you want to build a successful business.Today we discuss: [01:29] Introduction: Get to know Sarah Torpey from Torpey Coaching.[09:42] How does Sarah Torey define simplicity in terms of business and living. [12:26] How to choose when you have multiple goals to achieve. Can you really pursue multiple goals at a time?[15:34] Managing the internal struggle of personal wellbeing and professional success. What happens when you prioritize things other than your business[20:40] What is the biggest challenge to finding simplicity in the modern world.[31:09] 3 things to start implementing simplicity in your life. Resources mentioned in this episode:POP QUIZ! But there’s only one question: Do you think like a CEO?Our goal is to help you prepare for the hard work that is scaling your business to a point where it is sustainable and profitable, but are you ready for this?Take our free assessment now and find it out! We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO?Thank you for listing to this episode of Flourish+Grow to CEO! We hope you’ve gotten some ideas on how to make life and work easier for you because making a living should not cost you your life! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.mxXpE6p8jQFERCs0qMB6
Wednesday May 19, 2021
You Know What’ll Get You Noticed? Content – and We’re Talking All About It - Ep. 21
Wednesday May 19, 2021
Wednesday May 19, 2021
We live in the era of engagement and content marketing has been growing in importance over the years, so today we focus on online content and how to create content that is engaging, thoughtful, and polarizing enough to attract and move your audience.Pam and Jane share with us their thoughts on online interactions and how to make them more humane using content. Pam takes a look at the content sensitivity and gives is a systematic approach to brainstorming content ideas and Jane explores monetization, and some useful copywriting tips she has picked up in her career.Today we discuss:[01:29] Why do you need to start creating content.[02:46] How to get ideas for content that fits perfectly with your brand.[16:20] Keep your content consistent. Find a type of content that works for you and you are able to post consistently.[19:33] Repurposing content, another way of making content without having to actually create it from scratch.[21:52] How to monetize your content.[25:42] Topic sensitivity. How to create content that is polarizing without being offensive.[29:58] Writing tricks from Jane, our amazing copywriting expert. Resources mentioned in this episode:Flourish+Grow to CEO is all about helping you get out of the solopreneur and gig-master role and step into the CEO’s shoes to grow your business. So we wonder, do you think like a CEO? Join our course Think like a CEO course now and start flourishing Click here to sign upThank you for listening to this episode of Flourish and Grow to CEO! We hope this episode has given you everything you need to start creating engaging content and taking full advantage of it! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
Wednesday May 12, 2021
Curious About How to Work & Travel? Listen in. It’s what we do… a lot! - Ep. 20
Wednesday May 12, 2021
Wednesday May 12, 2021
Episode Title: Curious About How to Work & Travel? Listen in. It’s what we do… a lot! - Ep. 20In this episode, we focus on building a business that allows you to live the life you want, and get that much-wanted independence we are sure you initially sought for when you started your business. So, that is why this episode is all about freedom.To understand better what this means, Pam and Jane share their personal experiences working while traveling and how they manage time, budget, and personal expectations to make location independence and traveling affordable and enjoyable. Today we discuss: [01:28] Introduction: Freedom, slow travel, and sustaining your ideal lifestyle with your business[03:48] Expectations you’ll need to master in order to achieve location independence[05:38] Mastering time expectations: tips to create a plan to enjoy spontaneous freedom[22:38] Processes and systems that you absolutely need when you plan to slow travel[33:01] Mastering your budget: creating a strategy to increase your income and how much do you need to travel[39:21] Mastering marketing and sales remotely: automation, marketing, and social media Resources mentioned in this episode: One of the key points of this episode was the importance of having various streams of income to support your desired lifestyle. That’s why we have created a special course for you! Learn to create Information Products that are effective with our InfoProducts course.Click here to sign up for the course or head over to our website flourish.biz where you can learn more about us, and even get a free guide to getting started! Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode helps you plan the lifestyle that you want. But our greatest hope is for you to start making those small changes to start living and enjoying your business. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
Wednesday May 05, 2021
Add More to Your Bottom Line with a Solid Back-End Sales Strategy – Ep. 19
Wednesday May 05, 2021
Wednesday May 05, 2021
What if we tell you that you are not making as much money as you should in your business? Maximizing your income can be easier than you think when you have a good back-end sales strategy in place. Back-end sales strategies are target to existing clients and are highly effective because it’s almost seven times easier to sell those customers than converting new ones. In this short and sweet episode, Pam walks us through a workbook on how to create effective back-end sales strategies. Today we discuss:[03:08] What are back-end sales strategies for business growth [05:21] Why should you consider using a back-end sales strategy to increase your income?[07:15] How to create an effective back-end sales strategy step-by-step Resources mentioned in this episode:This episode is all about creating the best back-end sales strategies to increase revenue with little to no effort. So want to share with you our back-end sales strategies template to help you brainstorm cross-selling promotions and upselling tactics. Download this template in this episode's post and follow Pam’s advice on this episode to fill it and start creating your back-end sales strategies.And don’t forget you can also create more specific Information Products with our InfoProducts course. Click here to sign up for the course or head over to our website flourish.biz where you can learn more about us, and even get a free guide to get started! Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode helps you see the full potential of your business and maximize your income! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
Wednesday Apr 28, 2021
Don’t Just Set Goals, Achieve Them! With Achievement Expert Kristin Burke – Ep. 18
Wednesday Apr 28, 2021
Wednesday Apr 28, 2021
Everything in business is about goal achievement. You set yourself the goal to make a certain amount this year, get more clients, grow your business, etc., etc., but how many of these goals are you actually achieving? And what can you do to do so? That’s what we talk about today with achievement expert, Kristin Burke!Kristin Burke is a goal achievement coach who collaborates with women, entrepreneurs, and leaders to accomplish breakout performances. She’s also a successful host of her podcast, Elite Achievement.In today’s episode, Kristin shares with us what is goal achievement and the importance of setting goals. Along with Pam and Jane, we also explore topics such as goal follow-up and motivation, something we all struggle with, and it is closely related to our pillars of mindset and strategy. Today we discuss: [01:29] Introduction: Kristin Burke, outstanding goal achievement coach[03:22] What is goal setting. One of Kristin’s specialties[04:48] Why do goals matter to us business owners[08:32] How to set the right goals for you. The secret formula of Kristin’s success [12:21] Aligning your goals with your values with your goals[16:33] Goal follow-up. What can you do when you feel like you’ve gotten out o track.[23:45] How to stay motivated in an environment that isn’t as supportive with your goals as you would like[27:02] Bigger goals or smaller goals? Which one should we focus on[29:02] What’s coming up in 2021 for Kristin Burke Resources mentioned in this episode: Kristin Burke is an achievement coach that helps women entrepreneurs to set and accomplish their goals. Get to know more about her on her website kristinburke.com, where you’ll have the opportunity to sign up for her breakout plan to get started setting those goals.You can also follow Kristin on her podcast Elite Achievement, another great source of information on how to grow your business. And if your goal is to generate more income with the content you have right now, one of the things you could do is using InfoProducts! That is why we created an InfoProducts course that will give you all you need to start putting into practice what you’ve learned from our episodes and more! Click here to sign up for our course on how to create Info Products or head over to our website flourish.biz where you can learn more about us, and even get a free guide to get started! Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode provided you with great insights on goals and how to achieve them. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.
Wednesday Apr 21, 2021
Mind Your Business: An Interview with Mindset Expert, Anita Heidema – Ep. 17
Wednesday Apr 21, 2021
Wednesday Apr 21, 2021
Big dreams can only be reached by clear mindsets and intentions, and every successful entrepreneur knows it, especially our very first guest, Anita Heidema, a mindset and strategy guru, founder, and CEO of Rich Life & Biz System and Passion is Cooking, who tells us what is the secret to clearing your mindset and overcome limitations to grow your business.In this episode, Pam and Jane share mics with Anita, who talks about auto success mindset, limiting believes, and conditioning your mindset towards success. They also address common issues for entrepreneurs such as fear of success or the importance of having a support group. Today we discuss: [01:27] Introduction: Anita Heidema, mindset and strategy guru for entrepreneurs [04:43] Anita Heidema on mindset. What are limiting believes[07:56] How to start changing your mindset to overcome limiting believes. Self-awareness is the starting point[12:21] Conditioning your mindset as the second stage to change it[14:20] Fear of success. Why does it happen and how to overcome it[17:27] How to keep yourself motivated to stay on track building a successful mindset[20:48] 3 tips to overcome mindset blocks build a successful business from Anita Heidema Resources mentioned in this episode:Learn more about Anita Heidema at www.AnitaHeidema.com or head over to www.passioniscooking.com to be part of a community that shares the same love for the mediterranian lifestyle that we do. We know you’ll love it!And don’t forget we there’s more in building a business that manifests that powerful mindset Anita tells us about. One of the tools you can put into practice to generate more revenue is using InfoProducts!That is why we created an InfoProducts course that will give you all you need to start putting into practice what you’ve learned from our episodes and more! Click here to sign up for our course on how to create Info Products or head over to our website flourish.biz where you can learn more about us, and even get a free guide to get started! Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode provided you with useful tips on overcoming limiting beliefs and fear of success. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.