Flourish and Grow

Become an Amazon Bestseller: Publisher Jyotsna Ramachandran Tells Us How - Ep. 32

You’ve got the experience and the ideas, and now, it is time to write them! Many business owners wish to become bestselling authors, but the amount of work that takes to make this project a reality can be overwhelming without the proper guidance.In this episode, we invited bestselling author and publisher Jyotsna Ramachandran to tell us how can we can turn our books into bestsellers on Amazon. Pam and Jane ask everything you want to know about self-publishing and monetizing your book successfully. If you have a lot of knowledge to share that can sure fill out pages, then this is the episode for you! Today we discuss: [01:30] Introduction to bestselling book author and publisher, Jyotsna Ramachandran. [03:11] How to choose the perfect topic for your book. Jyotsna explains her Topic Selection Framework[08:16] Strategies to start and actually finish writing your book. How to keep yourself motivated.[13:17] What does it mean to be an Amazon Bestseller? How do Amazon’s charts work.[16:29] Self-publishing the right way. How to manage the project to get your book to look like a New York Times Bestseller.[20:47] Common mistakes authors make when self-publishing.[24:47] How does publishing a book can help you grow your business. Strategies to turning your book into a lead generation tool.[28:56] How to turn self-publishing projects into speaking gigs to leverage your book.[32:54] Monetizing your book. What are the income streams available for self-publishing authors. Resources mentioned in this episode:Find more about Jyotsna on her social media or go to her website happyselfpublishing.com. You can also schedule a book strategy call with her and her team to get your book project going!And, if you don’t yet have a concrete plan settled and writing a book is more of a distant idea, you can join her Facebook group, Happy Authors Tribe. Jyotsna offers live boot camps and great content that will help you find your next bestselling book idea. Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO? Take our free assessment now and find it out! Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you more confidence to put your ideas out there and start self-publishing! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEO.

SEO: Yes, It’s Technical— But It’s Also An Important Component in Scaling Your Business - Ep. 31

SEO, SEM, keywords, online authority are all confusing concepts to wrap our heads around the first time we hear them, believe us, we know. This is why we invited a specialist in the area to teach us how search engine optimization works and how you can scale your business by improving it. In this episode, Pam and Jane share mics with SEO and SEM expert Eric Seropyan from This is My South Bay. Eric specializes in both international and hyper-local SEO, helping founders, entrepreneurs, business leaders, and small business owners understand online optimization and implement effective strategies to increase conversion. Today we discuss:[01:23] Introduction to SEO and SEM expert Eric Seropyan.[03:07] What is Search Engine Optimization (SEO). An easy-to-understand explanation and introduction to SEO. [04:59] What are keywords and how do they work. Understanding keyword traffic and ranking.[10:58] The importance of SEO to copywriting and content creation.[15:22] What is the difference between SEO and SEM and how to build up an online presence. Is it expensive?[32:51] Meta tags and meta descriptions. Where are they and how to optimize them.[22:29] Using backlinks and directories to build credibility on Google. [27:14] How to get good links to increase authority ranking. Resources mentioned in this episode:Find more about Eric Seropyan on his website. You can even get a free consultation to go over your SEO strategy with him by clicking on the Book Now button Some SEO tools we mentioned and use:Yoast SEO - A great tool that tells you what to improve in your content to make it SEO-friendly and more captivating to your audience. SEMrush - An online visibility management platform that helps you find the most effective keywords for your business, run competitor analysis, rank tracking, and more. Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO? Take our free assessment now and find it out! Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has served as an introduction to SEO and SEM and it has helped you determine what to improve in your strategy today.Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.

Achieve Your Health Goals Without Sacrificing Your Business and Sanity, with Coach Adam Walsh - Ep. 30

Have you ever said to yourself “I’ll start my diet on Monday!”? Because we sure have, but life always seems to get in the way, right? Well, not anymore, lady boss! Today we have a very special guest with us to tell us how we can set and achieve our health goals while also staying focused on growing our business. In this episode, we welcome Adam Walsh, health coach from The Lean Professionals.Adam has focused on helping women entrepreneurs to rethink what exercise and health mean to them, in order to enjoy training and adapting healthy habits into their personal routines. This time, Pam and Jane get interesting insights and tips for everyone to start applying today.Today we discuss: [01:24] Introduction to health coach Adam Walsh.[04:30] Why focusing on women entrepreneurs? Adam’s unique approach to health. [10:59] Mindset shifts to turn exercise into a healthy addiction. Applying a growth mindset to achieve your health goals.[20:59] How do we set realistic health goals[25:51] What can a mind shift do for you? Jane shares her experience getting into training.[32:51] How to get started. Tips to get to the point of changing your mindset. Resources mentioned in this episode:You can follow Adam Walsh on social media. He’s on Facebook, Instagram, and Twitter!You can also join The Lean Professionals Facebook Group, Adam’s supporting community of entrepreneurs, to get more tips and exercise routines to get you started. Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. It’s simple, do you think like a CEO? Take our free assessment now and find it out! Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you more perspective on what it is to be healthy and it has motivated you to take that first step towards achieving your health goals. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.

Want to Know How to Get the Best Photos of You? We’ve Got You Covered with Gabby Deimeke, Pro Photographer - Ep. 29

Often a good picture can say more about your business than all the copy in the world. Most business owners forget about the impact that graphics and pictures make to help your business look more professional. In this episode, we have commercial photographer Gaby Deimeke with us to tell us what makes for a good photograph and what should we be looking for in a shoot to make our pictures look more professional.Gaby Deimeke is a professional photographer based in Boston, graduated from Webster University in St. Louis. She has a wide range of professional experience in 26 countries and her favorite style is portraiture photography. There’s no one better than her to chat with us today!Today we discuss:[01:28] Introduction to commercial photographer Gaby Deimeke[04:17] The Bad-ass Women Series. A series of portraits of female entrepreneurs in New York City.[06:55] How to find the right for you photographer? Tips from a professional photographer to find a perfect photographer for your brand.[09:00] The importance of visual elements for your brand.[12:37] How to take great photographs for your business. Tips for at-home and professional photoshoots. [19:58] How does Gaby make people feel comfortable. Resources mentioned in this episode:Find out more about Gaby Deimeke here and follow her on her social media channels. Gaby is on YouTube, Facebook, Instagram, Twitter, and Pinterest!You can also get her free posing guide to put into practice and take the best pictures!Don’t forget we have a free assessment to test if your mindset corresponds to that of a CEO. So, do you think like a CEO?Take our free assessment now and find it out! Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some great ideas to take your pictures to the next level! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.

Continuity & Congruency: Creating a Language That Speaks to Your Audience and Sells Your Business - Ep. 28

What is branding but a well-crafted message aimed at your ideal client? Keeping your business message consistent and congruent is such an important part of sales and marketing efforts. And It goes on to being authentic and connect with your customers in a way they can relate to.In this episode, Jane starts off by telling us the importance of being thoughtful about our company’s touchpoints and even about how we present ourselves to others. On the other hand, Pam shares her thoughts on language and branding on inbound marketing strategies. Today we discuss:[01:28] Continuity and congruency in your brand. Why is it important?[03:19] How to align your language across all of your touchpoints and why is it important. [12:54] Language for inbound marketing. Crafting a language that pulls people in.Resources mentioned in this episode:Being a CEO also means being the creative lead of the business and getting the language right is a huge part of sales and marketing efforts. With this free assessment, you can find if you are in the mindset of a flourishing CEO. So, do you think like a CEO?Take our free assessment now and find it out! And we also have something else that can help you write the perfect messages to your target! Our client avatar workbook!Download our client avatar workbook here and start targeting your messages to the right customers. What are you waiting for?Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think more about your language and put into practice some of our ideas to improve it!Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.

Are You Focused On $10 Tasks Or $10,000 Tasks In Your Biz? Find Out The Best Use Of Your Time- Ep. 27

Information overload is one of the most common issues CEO’s face. We tend to get our hands so busy with small tasks that we forget to take care of those activities that actually move the business forward. This episode focuses on getting a clear strategy and following it to achieve our business goals. Pam provides some help with this by sharing some tips on creating and following a strategy to generate revenue and Jane tells us how to think and plan for the long run. Today we discuss:[01:28] What is the real solution to information overload.[03:12] What traps you should avoid to move your business forward and the importance of having a strategy.[09:40] How to plan and create strategies for a long-term run.[13:08] How to prioritize your tasks according to Perry Marshall.[17:57] When is a good time to outsource. Resources mentioned in this episode:Do you think like a CEO? Part of your job as a CEO is to build strategies and make sure you and your team are following them to generate revenue. But how? With this course, you’ll have all the secrets to being a CEO.Take our free assessment now and find it out! Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you rethink your strategies and review your business in order to flourish and grow. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.

If We Had to Start Our Businesses All Over Again, Here’s What We’d Do… - Ep. 26

If you had a time machine and could go back to the moment right when you started your business, what would you do?Pam and Jane asked themselves this question and in this episode, they answer it while also giving some advice on taking the first steps in your business and make it grow faster and easier. Today we discuss:[01:29] What would Pam and Jane do differently if they had to star over their businesses. [02:06] Focusing on one revenue-generating idea and getting people who are implementers.[05:25] Putting systems and processes in place as you work on them.[8:45] Getting over one’s ego and going out there. [12:16] Start and nurture your email list.[16:12] Outsourcing and getting a virtual assistant.[20:07] Picking up a niche Resources mentioned in this episode: Do you think like a CEO?Building a successful business starts with a million-dollar idea and the CEO mindset. That’s why we developed a course to give you all the secrets to being a CEO.Take our free assessment now and find it out! Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you rethink your strategies and review your business in order to flourish and grow. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.

Focus on the Outcomes, Not the Deliverables: What’s In It For Them? - Ep. 25

Why should people buy what you sell? We know you have an amazing product and everyone should be able to see it, but people don’t buy just for the product, they do it because of the outcome. Engaging emotionally with your customer by showing them the transformation or the outcome they will get from buying your product is what really sells. This is why, in this episode, Pam and Jane explain how to differentiate deliverables from outcomes to use the latter to sell.. Today we discuss: [01:28] The importance of focusing on deliverables.[02:31] What is a deliverable and how are they different from benefits.[06:38] Why do people buy what they buy? Keeping outcome in mind when selling[16:20] How to succeed at a sales conversation. Getting the right client to your product.[21:27] How to identify the benefits of your product. Resources mentioned in this episode:In this episode, we highlighted the importance of getting to know your client and their needs. If you still don’t know where to start or you would just like to refresh and expand your audience, we have created a very easy-to-follow workbook to help you better outline your client. Get the Client Avatar Workbook here for free! Your client avatar is one of the many decisions you have to make when you are taking the role of CEO. Do you think like a CEO?Our goal is to help you prepare for the rewarding work of becoming the CEO of your own successful and profitable business, so are you ready to do this? Take our free assessment now and find it out! This is the first step to getting that wanted freedom! Take the assessment and tell us, do you think like a CEO? Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think about the many benefits of your product and put them to service to all of your clients out there. Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.

Resonance, Relatability, and Vulnerability: So Darling, How Are You Showing Up? - Ep. 24

Business growth is less about the administrative part and more about connecting to others, and, that’s right, building a community. Communities are the cornerstone of every small business and when they are solid and impactful, they can help you reach more people with less effort, as well as create spaces where community members feel close to each other and can create a network between them, just like our amazing Facebook group!In this episode, Pam tells us why vulnerability works to fulfill business needs, and Jane shares some of her experience using vulnerability to create engaging storytelling.Today we discuss:[01:29] The three main components to building a community [02:00] Vulnerability and business needs. How to be more human to connect with your audience.[19:30] Jane shares a great example of vulnerability and storytelling.[25:05] Exercises to build up a more personal tone for your posts.[27:37] Why vulnerability helps to grow a community. Resources mentioned in this episode:One of our main references for this episode is writer and Houston University professor, Brené Brown. We took some knowledge from her books and TED Talk that you can find right below: TED Talk:The Power of Vulnerability. Watch it here.Books:Daring Greatly: How the Courage to be Vulnerable. Find it here.The Gifts of Imperfection. Find it here. Vulnerability is closely related to mindset and the best CEOs know this very well, so Do you think like a CEO?Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this?Take our free assessment now and find it out! We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO? Thank you for listening to this episode of Flourish+Grow to CEO! We hope you’ve taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs.

Half-Year Business Review: Mind Your Metrics - Ep. 23

Growing and scaling your business. Oftentimes people think of these two as one process that happens simultaneously, but the reality is that they are separate objectives and you should create different strategies to achieve them, and, of course, track them!In this episode, Pam and Jane offer an overview of our seven amazing pillars and the metrics you need to focus on in order to evaluate what is working and what is not in your business. They also talk about the difference between growth and scalability in a business and how to plan a strategy for each one of them.Today we discuss:[01:28] What’s the difference between growing and scaling a business? [03:14] Should you focus on growth or scalability? Pam and Jane give you some tips to find that out based on your fundamental pillars.[03:30] Mindset to grow or scale your business.[06:51] Vision and growth strategy.[07:53] The importance of good messaging and branding[09:06] Marketing metrics to be aware of on email campaigns and websites.[17:10] Sales metrics you should look at to grow your business.[21:28] Operations and internal metrics for productivity.Resources mentioned in this episode:Make sure to craft messages that resonate with your audience.Get out Client Avatar Workbook for free here! POP QUIZ! One question: Do you think like a CEO?Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this?Take our free assessment now and find it out! We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO?Thank you for listing to this episode of Flourish+Grow to CEO! We hope you’ve taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing! Don’t forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode’s post telling us what was your favorite part from today’s episode. We would love to hear from you!Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us on Instagram, Facebook, and Pinterest to get more useful insights and tips to flourish and grow as the best CEOs. tWwmgFZLWxAy0hB5R7Tx