Flourish and Grow with AI

What the Heck is Prompt Engineering—And Why Should I Care?

Not sure what “prompt engineering” even means—let alone why it matters to your business? You’re not alone. In this episode of Flourish & Grow with AI, host Pam Ivey breaks it down in plain English (with a sprinkle of sass and a whole lot of strategy).
You’ll learn:
What prompt engineering actually is (without the tech jargon)
Why it’s the secret sauce behind great AI-powered marketing
How it can save you hours, boost your content quality, and make your marketing finally sound like YOU
Practical examples and tips you can try today—even if you're brand new to AI
Plus, Pam shares how to avoid the #1 mistake people make when using tools like ChatGPT—and what to do instead.
If you’re using AI (or thinking about it) to simplify your marketing, this is a must-listen episode.
—
Let’s connect:Learn more at flourish.bizJoin the conversation on LinkedIn: Pam Ivey
And hey—if you loved this episode, share it with a business friend who’s ready to market smarter, not harder.

The AI Marketing Stack That Runs My Business (and Saves Me Hours) - ep 54

Overwhelmed by all the AI tools being thrown at you? You’re not alone. In this episode, Pam pulls back the curtain on the exact AI marketing tools she actually uses to run her business—from planning and content creation to visuals, email, and more.
You’ll learn:
The lean, powerful AI stack Pam uses daily (and what she ditched)
How each tool fits into her weekly workflow
Where to start if you’re totally new (or totally overwhelmed)
Forget the hype and the 50-tool lists. This is about marketing smarter—with AI that works for you.
Let’s connect:Website: https://flourish.bizLinkedIn: https://www.linkedin.com/in/pamivey/Facebook: https://www.facebook.com/pamivey2/Instagram: https://www.instagram.com/pamiveyofficial/
Want to simplify your marketing and get seen—without the stress?Check out Pam’s course, AI-Powered Visibility™, at https://flourish.biz/apv
===================
The AI Marketing Stack That Runs My Business (and Saves Me Hours)
Description:Overwhelmed by all the AI tools out there? You’re not alone—and you don’t need 50 of them to run a smart, successful business. In this episode, I’m breaking down the actual AI tools I use every week in my own business to plan, create, show up, and stay visible—without burning out.
These are the tools that save me time, boost my creativity, and help me stay consistent without losing my voice (or my mind).
If you’ve been stuck in AI decision fatigue, this episode will give you the clarity and confidence to start using what actually works—and skip the rest.
🔑 What You’ll Learn:
The exact AI tools I use for planning, content creation, design, email, and more
How each tool fits into my weekly marketing workflow
Why I love them (and what I’ve ditched)
Where to start if you’re overwhelmed or brand new to AI
How to build a simple, effective stack that actually supports your way of working
🛠️ My Go-To AI Stack Includes:
ChatGPT – Content brainstorming, rewrites, outlines
Claude – Deep thinking, long-form content
Perplexity – Fast, AI-powered research
Canva Pro – Visuals, templates, promo graphics
Midjourney – Unique imagery and branded visuals
Flodesk – Email marketing without the headache (Get 50% off your first year by following the link)
Suno – Custom music for podcasting and digital products
HeyGen – Lightweight video creation
Teamwork + Google Drive – Project and content planning
Radaar.io – Scheduling and managing social posts
💡 Quick Tip:
You don’t need to master every tool—just start with one. ChatGPT + Canva Pro is a great place to begin. Layer in more as your confidence grows.
🔗 Resources & Links:
AI-Powered Visibility™ Course – Learn how to simplify your marketing and get visible with AI: https://flourish.biz/apv
My website: https://flourish.biz
Connect with me on LinkedIn, Facebook, or Instagram
💬 Like this episode?
I’d love it if you’d share it with a fellow business owner who’s still trying to do it all manually. You might just save them hours.

Why I’m Going All In on AI Marketing—And Why You Should Too

If you’re a small business owner tired of chasing trends, drowning in content ideas, and wondering how the heck to keep up with marketing… you’re in the right place.
Welcome to Flourish & Grow with AI—the podcast that helps you market smarter, not harder, with a little help from your new secret weapon: AI.
Hosted by Pam Ivey, a seasoned marketing strategist and educator, each episode cuts through the noise to bring you clear, actionable strategies for growing your visibility, attracting aligned clients, and simplifying your entire marketing process.
You’ll hear:
Real-world ways to use AI tools like ChatGPT, Canva, and Suno (without sounding like a robot)
Practical prompts and workflows to save time and boost your content confidence
Unfiltered stories and insights from the trenches of modern marketing
If you’ve ever said “I know I need to market more, but I don’t know where to start,” this show is for you.
No jargon. No gatekeeping. Just honest, doable marketing—powered by AI and backed by strategy.
New episodes drop weekly. Subscribe now and let’s get your marketing working for you.
--------------------------------------------------
Let’s connect:Website: https://flourish.bizLinkedIn: https://www.linkedin.com/in/pamivey/Facebook: https://www.facebook.com/pamivey2/Instagram: https://www.instagram.com/pamiveyofficial/
✨ Want to simplify your marketing and get seen—without the stress?Check out my course, AI-Powered Visibility™, and start marketing smarter today: https://flourish.biz/apv
Ready to go even deeper?The Marketing Momentum program helps you apply everything with expert guidance, easy-to-use tools, and clear strategy.Learn more at https://flourish.biz/marketing-momentum

Picture Perfect Profits: How a Brand Photoshoot Can Skyrocket Your Business - ep52

Ready to elevate your brand from selfies to stunning professionalism? In this episode, discover why investing in a brand photoshoot isn't just about pretty pictures—it's about capturing your authentic story, amplifying your credibility, and magnetically attracting your ideal clients.
You'll discover:
Exactly what a brand photoshoot is and why it matters for your business.
The powerful difference between selfies and professional brand photography.
How to easily prepare for your photoshoot with poses and props that reflect your personality.
Strategic ways to use your professional photos to boost visibility and build trust.
Practical tips to maximize your shoot (and avoid common mistakes).
Tune in and learn how professional images can transform your visibility, boost your confidence, and genuinely grow your business!
Let's Connect:Website: https://flourish.biz  LinkedIn:     https://www.linkedin.com/in/pamivey/ Facebook:   https://www.facebook.com/pamivey2/   Instagram: https://www.instagram.com/pamiveyofficial/    
Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! Learn more at https://flourish.biz/marketing-momentum

Fear of Success. Yup. It's a thing! - ep 51

You’ve heard of fear of failure — but what about fear of success? Yup, it’s a thing. And it’s sneaky.
In this episode, I’m sharing a fresh-off-the-call conversation with a fellow entrepreneur who’s bursting with brilliant ideas (sound familiar?), but struggling to turn any of them into consistent revenue. And the truth is, it’s not just shiny object syndrome — it’s something deeper.
Together, we’re unpacking:
What fear of success really looks like (hint: it’s not what you think)
Why jumping from idea to idea feels productive — but actually keeps you broke
How creative distraction is often a cover for something much scarier
And the real reason success can feel downright uncomfortable (even when we say we want it)
If you’ve ever abandoned an idea the second it started working or found yourself constantly chasing the ‘next big thing,’ this one’s for you. Hit play — let’s talk about it.
Let's Connect:Website: https://flourish.biz  LinkedIn:     https://www.linkedin.com/in/pamivey/  Facebook:   https://www.facebook.com/pamivey2/   Instagram: https://www.instagram.com/pamiveyofficial/   
Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! Learn more at https://flourish.biz/marketing-momentum 

The #1 Marketing Mistake That’s Costing You Clients (And How to Fix It) - ep49

Ever walked into a store and felt pressured to buy something before you even had a chance to look around? Awkward, right? That’s exactly what’s happening in your marketing if you’re asking for the sale before building trust.
In this episode of Flourish & Grow, we’re breaking down the biggest mistake business owners make—pushing the sale too soon—and how it’s secretly driving potential clients away. But don’t worry, we’re also talking about exactly how to fix it.
You’ll learn:
Why selling too soon is hurting your business (and how to stop)
How to naturally guide your audience from interest to action
Simple, powerful tweaks that make your marketing feel effortless and effective
If your marketing has been feeling more crickets than conversions, this episode will change the way you approach your audience—so they lean in instead of tuning out.
🎧 Listen now and start turning interest into sales the right way.Let's Connect:
Website: https://flourish.biz     LinkedIn:     https://www.linkedin.com/in/pamivey/      Facebook:   https://www.facebook.com/pamivey2/      Instagram: https://www.instagram.com/pamiveyofficial/     Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! 
Learn more at https://flourish.biz/marketing-momentum 

Putting the Flourish Growth Framework into Action -ep48

You’ve learned the Flourish Growth Framework—now it’s time to put it into action.
In this final episode of the series, we’re taking everything we’ve covered—attracting the right audience, sparking engagement, building trust, making confident asks, and delivering wow-worthy experiences—and turning it into a simple, strategic plan you can actually implement.
No more overwhelm. No more guessing. Just a clear roadmap to help you simplify your marketing, stay focused, and grow your business with confidence.
In this episode, you’ll learn:
How to apply each pillar—Draw, Spark, Grow, Ask, and Wow—to your business
The key to keeping marketing simple and sustainable
How to create a personalized action plan that moves the needle
If you’re ready to stop overcomplicating marketing and start making real progress, this episode is for you.
🎧Listen now and take the next step toward marketing clarity and business growth.
Let's Connect:Website: https://flourish.biz     LinkedIn:     https://www.linkedin.com/in/pamivey/     Facebook:   https://www.facebook.com/pamivey2/      Instagram: https://www.instagram.com/pamiveyofficial/     Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! 
Learn more at https://flourish.biz/marketing-momentum 

Wow: Exceeding Expectations and Creating Raving Fans - ep47

he difference between a forgettable business and one that people rave about? The Wow factor.
In this episode of Flourish & Grow, we’re diving into what it really takes to create an experience that turns clients into loyal fans and enthusiastic brand ambassadors. Exceeding expectations isn’t just a nice touch—it’s a game-changer for sustainable business growth.
You’ll discover:
The small, unexpected touches that leave a lasting impact
How to build trust and loyalty beyond the initial sale
The secret to making your brand stand out in a crowded market
If you’re ready to create client experiences that drive repeat business, referrals, and a reputation that speaks for itself, this episode is for you.
🎧 Listen now and start building your Wow factor! #FlourishAndGrow
Let's Connect:Website: https://flourish.biz    LinkedIn:     https://www.linkedin.com/in/pamivey/    Facebook:   https://www.facebook.com/pamivey2/     Instagram: https://www.instagram.com/pamiveyofficial/    Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! Learn more at https://flourish.biz/marketing-momentum 

Ask: Inviting Your Audience to Take the Next Step - Episode 46

Episode 46: Ask – Inviting Your Audience to Take the Next Step
You’ve built trust, engaged your audience, and provided tons of value—now what? It’s time to confidently invite them to take action.
In this episode of Flourish & Grow, we’re diving into the fourth pillar of the Flourish Growth Framework: Ask. Too many entrepreneurs hesitate when it comes to selling, fearing they’ll come across as pushy or salesy. But here’s the truth: when done right, asking isn’t about selling—it’s about serving.
🎯 In this episode, you’ll learn:
How to confidently ask your audience to take the next step (without feeling awkward).
The secret to crafting compelling calls to action that convert.
Why timing matters and how to make your offers feel natural, not forced.
If you’ve been holding back on making clear, confident asks in your business, this episode will change the way you think about selling forever.
🎧 Tune in now and start making asks that feel effortless and effective! #FlourishAndGrow
Let's Connect:Website: https://flourish.biz   LinkedIn:     https://www.linkedin.com/in/pamivey/   Facebook:   https://www.facebook.com/pamivey2/    Instagram: https://www.instagram.com/pamiveyofficial/  
 Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! Learn more at https://flourish.biz/marketing-momentum 

Grow: Building Trust and Deepening Relationships - Episode 45

Attracting an audience is just the beginning—keeping them engaged and earning their trust is where the real magic happens. In this episode of Flourish & Grow, we’re diving into the third pillar of the Flourish Growth Framework: Grow.
Building trust isn’t about quick wins or flashy tactics—it’s about showing up consistently, delivering value, and creating genuine connections that turn followers into loyal fans.
In this episode, you’ll learn:
Why trust is the foundation of business growth (and how to build it naturally).
Simple ways to nurture relationships and keep your audience engaged.
How to use authenticity, consistency, and social proof to turn casual followers into devoted customers.
If you’re ready to strengthen your connections and build a business that people trust and return to, this episode is for you.
🎧 Tune in now and start growing relationships that last! #FlourishAndGrow
Let's Connect:Website: https://flourish.biz  LinkedIn:     https://www.linkedin.com/in/pamivey/  Facebook:   https://www.facebook.com/pamivey2/   Instagram: https://www.instagram.com/pamiveyofficial/   
Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! Learn more at https://flourish.biz/marketing-momentum