Flourish and Grow with AI

The AI Secret Sauce: Building a Marketing Strategy with Zero Guesswork - ep57

f you’ve been using AI just to pump out social posts, emails, or blog drafts—you’re only scratching the surface. In this eye-opening episode of Flourish & Grow with AI, Pam Ivey pulls back the curtain on how to use AI as a true strategic partner in your business.
You’ll discover how to prompt AI to think like a senior marketing strategist—someone who understands your business goals, your audience, your offers, and your bandwidth—and how to co-create a marketing strategy that finally feels focused, aligned, and doable.
Inside this episode:
Why content is the last mile—and where strategy really begins
How to get AI to help you create customer journeys, messaging frameworks, and campaign calendars
A real-life example of how Pam used AI to plan a 2-week list-building launch
Her go-to prompt for generating a complete 30-day marketing plan tailored to your unique business
The mindset shift that separates content creators from strategic marketers in the AI era
If you’re ready to stop guessing at what to post, when to sell, or how to show up—and want a smarter way to build visibility—this episode will change the game.
🔥 Want to go deeper? Learn how to simplify your marketing and grow your reach with AI at https://flourish.biz/apv.Let's connect:
Connected:
•Website: https://flourish.biz
•Instagram: https://www.instagram.com/pamiveyofficial/
•LinkedIn: https://www.linkedin.com/in/pamivey/

How to Train ChatGPT to Sound Just Like You - ep56

If you’ve ever opened ChatGPT, crossed your fingers, and hoped it would magically write like you—only to get robotic, off-brand results—this episode is for you.
In under 10 minutes, Pam Ivey walks you through a simple, powerful process to train ChatGPT to match your unique voice and tone. No tech wizardry required—just a few writing samples, a quick voice guide, and a copy-paste prompt you can start using today.
Because when your marketing actually sounds like you? That’s when the magic happens.
💡 In This Episode, You'll Learn:
Why AI content often falls flat (and how to fix it)
How to create your mini brand voice guide in under 15 minutes
What types of writing samples ChatGPT needs to learn your tone
The exact prompt to use for training ChatGPT to write like you
A real example of how this helped boost Pam’s own content performance
🧠 The Prompt from This Episode:
Copy and paste this into ChatGPT to get started:
Hi ChatGPT! I want you to learn my brand voice so you can write content that sounds like me. Below is a guide to my tone, style, and phrases, followed by a few writing samples. Let me know when you're ready to create content in my voice.
Brand Voice Guide:[Paste your tone, style, and go-to phrases here]
Writing Samples:[Paste 2–3 examples of your best writing here]
🔗 Resources & Links:
Want the plug-n-play Brand Voice Guide Template? It’s inside AI-Powered Visibility™ - https://flourish.biz/apv 
DM Pam “VOICE GPT” on Instagram @flourishmarketingco for the mini tutorial on creating a custom GPT
🙌 Stay Connected:
Website: https://flourish.biz
Instagram: https://www.instagram.com/pamiveyofficial/
LinkedIn: Pam Ivey
💬 Loved This Episode?
Don’t forget to:
Subscribe or follow the podcast
Leave a quick rating or review
Forward this episode to a friend who’s trying to simplify their content creation
Thanks for tuning in. Cheering you on, always!

What the Heck is Prompt Engineering—And Why Should I Care?

Not sure what “prompt engineering” even means—let alone why it matters to your business? You’re not alone. In this episode of Flourish & Grow with AI, host Pam Ivey breaks it down in plain English (with a sprinkle of sass and a whole lot of strategy).
You’ll learn:
What prompt engineering actually is (without the tech jargon)
Why it’s the secret sauce behind great AI-powered marketing
How it can save you hours, boost your content quality, and make your marketing finally sound like YOU
Practical examples and tips you can try today—even if you're brand new to AI
Plus, Pam shares how to avoid the #1 mistake people make when using tools like ChatGPT—and what to do instead.
If you’re using AI (or thinking about it) to simplify your marketing, this is a must-listen episode.
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Let’s connect:Learn more at flourish.bizJoin the conversation on LinkedIn: Pam Ivey
And hey—if you loved this episode, share it with a business friend who’s ready to market smarter, not harder.

The AI Marketing Stack That Runs My Business (and Saves Me Hours) - ep 54

Overwhelmed by all the AI tools being thrown at you? You’re not alone. In this episode, Pam pulls back the curtain on the exact AI marketing tools she actually uses to run her business—from planning and content creation to visuals, email, and more.
You’ll learn:
The lean, powerful AI stack Pam uses daily (and what she ditched)
How each tool fits into her weekly workflow
Where to start if you’re totally new (or totally overwhelmed)
Forget the hype and the 50-tool lists. This is about marketing smarter—with AI that works for you.
Let’s connect:Website: https://flourish.bizLinkedIn: https://www.linkedin.com/in/pamivey/Facebook: https://www.facebook.com/pamivey2/Instagram: https://www.instagram.com/pamiveyofficial/
Want to simplify your marketing and get seen—without the stress?Check out Pam’s course, AI-Powered Visibility™, at https://flourish.biz/apv
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The AI Marketing Stack That Runs My Business (and Saves Me Hours)
Description:Overwhelmed by all the AI tools out there? You’re not alone—and you don’t need 50 of them to run a smart, successful business. In this episode, I’m breaking down the actual AI tools I use every week in my own business to plan, create, show up, and stay visible—without burning out.
These are the tools that save me time, boost my creativity, and help me stay consistent without losing my voice (or my mind).
If you’ve been stuck in AI decision fatigue, this episode will give you the clarity and confidence to start using what actually works—and skip the rest.
🔑 What You’ll Learn:
The exact AI tools I use for planning, content creation, design, email, and more
How each tool fits into my weekly marketing workflow
Why I love them (and what I’ve ditched)
Where to start if you’re overwhelmed or brand new to AI
How to build a simple, effective stack that actually supports your way of working
🛠️ My Go-To AI Stack Includes:
ChatGPT – Content brainstorming, rewrites, outlines
Claude – Deep thinking, long-form content
Perplexity – Fast, AI-powered research
Canva Pro – Visuals, templates, promo graphics
Midjourney – Unique imagery and branded visuals
Flodesk – Email marketing without the headache (Get 50% off your first year by following the link)
Suno – Custom music for podcasting and digital products
HeyGen – Lightweight video creation
Teamwork + Google Drive – Project and content planning
Radaar.io – Scheduling and managing social posts
💡 Quick Tip:
You don’t need to master every tool—just start with one. ChatGPT + Canva Pro is a great place to begin. Layer in more as your confidence grows.
🔗 Resources & Links:
AI-Powered Visibility™ Course – Learn how to simplify your marketing and get visible with AI: https://flourish.biz/apv
My website: https://flourish.biz
Connect with me on LinkedIn, Facebook, or Instagram
💬 Like this episode?
I’d love it if you’d share it with a fellow business owner who’s still trying to do it all manually. You might just save them hours.

Why I’m Going All In on AI Marketing—And Why You Should Too

If you’re a small business owner tired of chasing trends, drowning in content ideas, and wondering how the heck to keep up with marketing… you’re in the right place.
Welcome to Flourish & Grow with AI—the podcast that helps you market smarter, not harder, with a little help from your new secret weapon: AI.
Hosted by Pam Ivey, a seasoned marketing strategist and educator, each episode cuts through the noise to bring you clear, actionable strategies for growing your visibility, attracting aligned clients, and simplifying your entire marketing process.
You’ll hear:
Real-world ways to use AI tools like ChatGPT, Canva, and Suno (without sounding like a robot)
Practical prompts and workflows to save time and boost your content confidence
Unfiltered stories and insights from the trenches of modern marketing
If you’ve ever said “I know I need to market more, but I don’t know where to start,” this show is for you.
No jargon. No gatekeeping. Just honest, doable marketing—powered by AI and backed by strategy.
New episodes drop weekly. Subscribe now and let’s get your marketing working for you.
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Let’s connect:Website: https://flourish.bizLinkedIn: https://www.linkedin.com/in/pamivey/Facebook: https://www.facebook.com/pamivey2/Instagram: https://www.instagram.com/pamiveyofficial/
✨ Want to simplify your marketing and get seen—without the stress?Check out my course, AI-Powered Visibility™, and start marketing smarter today: https://flourish.biz/apv
Ready to go even deeper?The Marketing Momentum program helps you apply everything with expert guidance, easy-to-use tools, and clear strategy.Learn more at https://flourish.biz/marketing-momentum

Picture Perfect Profits: How a Brand Photoshoot Can Skyrocket Your Business - ep52

Ready to elevate your brand from selfies to stunning professionalism? In this episode, discover why investing in a brand photoshoot isn't just about pretty pictures—it's about capturing your authentic story, amplifying your credibility, and magnetically attracting your ideal clients.
You'll discover:
Exactly what a brand photoshoot is and why it matters for your business.
The powerful difference between selfies and professional brand photography.
How to easily prepare for your photoshoot with poses and props that reflect your personality.
Strategic ways to use your professional photos to boost visibility and build trust.
Practical tips to maximize your shoot (and avoid common mistakes).
Tune in and learn how professional images can transform your visibility, boost your confidence, and genuinely grow your business!
Let's Connect:Website: https://flourish.biz  LinkedIn:     https://www.linkedin.com/in/pamivey/ Facebook:   https://www.facebook.com/pamivey2/   Instagram: https://www.instagram.com/pamiveyofficial/    
Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! Learn more at https://flourish.biz/marketing-momentum

Fear of Success. Yup. It's a thing! - ep 51

You’ve heard of fear of failure — but what about fear of success? Yup, it’s a thing. And it’s sneaky.
In this episode, I’m sharing a fresh-off-the-call conversation with a fellow entrepreneur who’s bursting with brilliant ideas (sound familiar?), but struggling to turn any of them into consistent revenue. And the truth is, it’s not just shiny object syndrome — it’s something deeper.
Together, we’re unpacking:
What fear of success really looks like (hint: it’s not what you think)
Why jumping from idea to idea feels productive — but actually keeps you broke
How creative distraction is often a cover for something much scarier
And the real reason success can feel downright uncomfortable (even when we say we want it)
If you’ve ever abandoned an idea the second it started working or found yourself constantly chasing the ‘next big thing,’ this one’s for you. Hit play — let’s talk about it.
Let's Connect:Website: https://flourish.biz  LinkedIn:     https://www.linkedin.com/in/pamivey/  Facebook:   https://www.facebook.com/pamivey2/   Instagram: https://www.instagram.com/pamiveyofficial/   
Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! Learn more at https://flourish.biz/marketing-momentum 

The #1 Marketing Mistake That’s Costing You Clients (And How to Fix It) - ep49

Ever walked into a store and felt pressured to buy something before you even had a chance to look around? Awkward, right? That’s exactly what’s happening in your marketing if you’re asking for the sale before building trust.
In this episode of Flourish & Grow, we’re breaking down the biggest mistake business owners make—pushing the sale too soon—and how it’s secretly driving potential clients away. But don’t worry, we’re also talking about exactly how to fix it.
You’ll learn:
Why selling too soon is hurting your business (and how to stop)
How to naturally guide your audience from interest to action
Simple, powerful tweaks that make your marketing feel effortless and effective
If your marketing has been feeling more crickets than conversions, this episode will change the way you approach your audience—so they lean in instead of tuning out.
🎧 Listen now and start turning interest into sales the right way.Let's Connect:
Website: https://flourish.biz     LinkedIn:     https://www.linkedin.com/in/pamivey/      Facebook:   https://www.facebook.com/pamivey2/      Instagram: https://www.instagram.com/pamiveyofficial/     Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! 
Learn more at https://flourish.biz/marketing-momentum 

Putting the Flourish Growth Framework into Action -ep48

You’ve learned the Flourish Growth Framework—now it’s time to put it into action.
In this final episode of the series, we’re taking everything we’ve covered—attracting the right audience, sparking engagement, building trust, making confident asks, and delivering wow-worthy experiences—and turning it into a simple, strategic plan you can actually implement.
No more overwhelm. No more guessing. Just a clear roadmap to help you simplify your marketing, stay focused, and grow your business with confidence.
In this episode, you’ll learn:
How to apply each pillar—Draw, Spark, Grow, Ask, and Wow—to your business
The key to keeping marketing simple and sustainable
How to create a personalized action plan that moves the needle
If you’re ready to stop overcomplicating marketing and start making real progress, this episode is for you.
🎧Listen now and take the next step toward marketing clarity and business growth.
Let's Connect:Website: https://flourish.biz     LinkedIn:     https://www.linkedin.com/in/pamivey/     Facebook:   https://www.facebook.com/pamivey2/      Instagram: https://www.instagram.com/pamiveyofficial/     Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! 
Learn more at https://flourish.biz/marketing-momentum 

Wow: Exceeding Expectations and Creating Raving Fans - ep47

he difference between a forgettable business and one that people rave about? The Wow factor.
In this episode of Flourish & Grow, we’re diving into what it really takes to create an experience that turns clients into loyal fans and enthusiastic brand ambassadors. Exceeding expectations isn’t just a nice touch—it’s a game-changer for sustainable business growth.
You’ll discover:
The small, unexpected touches that leave a lasting impact
How to build trust and loyalty beyond the initial sale
The secret to making your brand stand out in a crowded market
If you’re ready to create client experiences that drive repeat business, referrals, and a reputation that speaks for itself, this episode is for you.
🎧 Listen now and start building your Wow factor! #FlourishAndGrow
Let's Connect:Website: https://flourish.biz    LinkedIn:     https://www.linkedin.com/in/pamivey/    Facebook:   https://www.facebook.com/pamivey2/     Instagram: https://www.instagram.com/pamiveyofficial/    Want to take the next step? Join the Marketing Momentum program and learn how to put these pillars into action with expert guidance, easy-to-use tools, and actionable strategies. Let’s build your business with confidence! Learn more at https://flourish.biz/marketing-momentum